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PERFORMANCE MARKETING

Name: D&D Dice Adventures Video Ad Creative - Cinemograph
Uploaded: 2026-09-18T07:42:26.101Z
Description: Primary Responsibilities: Art Direction, Design, Video/Motion Design, Game Model Paint over Work, and Provide Creative Performance Analysis.

Game Studios:

Wizards of the Coast & Bungie

Year:

2019-2022

Directed the end‑to‑end development of digital static and video ad creative. Ongoing user cohort creative testing and analysis, as well as playable ad creatives for soft launch and global launch campaigns across key Wizards of the Coast IPs, including Magic Arena, Magic Arena Mobile, Magic Spellslingers, and D&D Dice Adventures. Led external creative agencies while providing art direction, marketing strategy, and operational oversight across contracts, schedules, SOWs, feedback cycles, and final delivery of high‑performing assets across global ad networks. Extended this leadership to Bungie’s Destiny 2: The Witch Queen expansion, driving performance‑focused creative for pre‑launch, launch, and post‑launch phases.

Special thanks to my creative partner agency Craftsman+

Magic Arena Mobile Launch Video Ad Creative - 01

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Arena Evergreen Ongoing Static Test Creative

Primary Responsibilities: Design, Digital Illustration, Art Direction, Performance Marketing Insight.

Magic Arena Mobile Launch Static Ad Creative

Primary Responsibilities: Art Direction, Design, Digital Illustration, and Provide Creative Performance Analysis

Magic Arena Mobile Launch Static Ad Creative

Primary Responsibilities: Design, Digital Illustration, Art Direction, Provide Creative Performance Analysis.

Magic Spellslingers Soft Launch Video Ad - 01

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and and Vendor Management.

Magic Spellslingers Performance Static Ad and App Store A/B Test Creative

Primary Responsibilities: Art Direction, Design, Produce, Provide Creative Performance Analysis

Magic Spellslingers Soft Launch Static Ad Creative

Primary Responsibilities: Art Direction, Project Management, Production, Provide Creative Performance Analysis, and Vendor Management.

Magic Spellslingers Soft Launch Static Ad Creative

Primary Responsibilities: Art Direction, Design, Produce, Provide Creative Performance Analysis

Magic Spellslingers Soft Launch Video Ad - 02

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Arena Mobile Launch Video Ad Creative - 02

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Arena Mobile Launch Playable Ad Creative - 01

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Arena Mobile Launch Playable Ad Creative - 02

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Spellslingers Soft Launch Video Ad - 03

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Spellslingers Soft Launch Video Ad - 04

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

Magic Arena Mobile Launch Video Ad Creative - 03

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, and Vendor Management.

Magic Arena Mobile Launch Video Ad Creative - 04

Primary Responsibilities: Art Direction, Marketing Performance Insight, Project Management, Production, and Vendor Management.

D&D Dice Adventures Video Ad Creative

Primary Responsibilities: Design, Video/Motion Design, Art Direction, and Provide Creative Performance Analysis.

D&D Dice Adventures Static A/B Test Ad Creative

Primary Responsibilities: Design, Game Model Paint over Work, Art Direction, and Provide Creative Performance Analysis.

D&D Dice Adventures Video Ad Creative - Cinemograph

Primary Responsibilities: Art Direction, Design, Video/Motion Design, Game Model Paint over Work, and Provide Creative Performance Analysis.

D&D Dice Adventures App Store Creative

Primary Responsibilities: Design, Game Model Paint over Work, Art Direction, and Provide Creative Performance Analysis.

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