Creative Lead

MARKETING
ART
DIRECTOR

With over 15 years of agency and in-house experience I bring seasoned instincts and a creative vision to every project I take on. With a hands-on collaborative approach and a passion for creating beautiful award-winning designs, I make a strong addition to any creative and technical team. Having the fortune to call the Pacific Northwest my home I am constantly finding myself getting lost in my surroundings and looking for inspiration in natural design elements.

 
 
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SERVICES

PRINT

+ ADVERTISING CAMPAIGNS

+ BRAND DEVELOPMENT

+ lOGO DEVELOPMENT

+ DIRECT MAIL CAMPAIGNS

+ ENVIRONMENT DESIGN

+ PACKAGE DESIGN

+ STYLE GUIDES

+ APPAREL DESIGN

+ RETAIL & POS DESIGN

WEB

+ USER INTERFACE DESIGN

+ USER EXPERIENCE DESIGN

+ IN-GAME UI DESIGN

+ EMAIL CAMPAIGNS
+ DIGITAL AD CAMPAIGNS

+ SOCIAL MEDIA CAMPAIGNS

+ AFTER EFFECTS ANIMATIONS

+ POWERPOINT PRESENTATIONS

+ HTML 5 INTERACTIVE ADS 

DISCIPLINES

CLIENTS

+ VISUAL PRINT/ WEB DESIGN

+ ART DIRECTION

   (DESIGN,VIDEO, PHOTO, BRAND)

+ DIGITAL ART & 
   PHOTO MANIPULATION
+ PERFORMANCE MARKETING/ UA 

+ BRAND STRATEGY

+ WIRE FRAMING/ PROTOTYPING

+ MERCHANDISE DESIGN
+ lIVESTREAM/ VIDEO GRAPHICS

+ ARENANET

+ MICROSOFT

+ VAIL RESORTS

+ H&R BLOCK TAXCUT

+ TACOMA ART MUSEUM

+ FRANCISCAN HEALTH SYSTEMS

+ INSITITUTE FOR
   SYSTEMS BIOLOGY

+ WISHKAH RIVER DISTILLERY
+ WIZARDS OF THE COASTS

+ AND MORE

PRINT

PROCESS
PROCESS

FEATURED PROJECT:
ArenaNet Website Redesign

One of my favorite projects presented to me while at ArenaNet was the redesign of our game studio's website. Successfully launching in fall of 2018, I was tasked to lead the creative concept direction, execution and production. Our small talented team consisted of myself as our primary creative, a web product owner, producer, developer, and marketing mangers. Our new, innovative, modern website delighted our fans as within minutes of launching they created a Reddit thread to rave about the new design.

 

AWARDS:

Webby Award Nominee- Honoree for best motion graphics and nominee for best employment website

CSS Design Awards Special Kudos 2018

 

 PORTFOLIO

Heroes Ascent Landing Page
Heroes Ascent Landing Page
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Guild Wars 2 Path of Fire Microsite
Guild Wars 2 Path of Fire Microsite
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Guild Wars 2 Path of Fire Microsite
Guild Wars 2 Path of Fire Microsite
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Guild Wars 2 Path of Fire Retail
Guild Wars 2 Path of Fire Retail
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Guild Wars 2 Path of Fire Window Cling
Guild Wars 2 Path of Fire Window Cling
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Guild Wars 2 Path of Fire Window Cling
Guild Wars 2 Path of Fire Window Cling
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Guild Wars 2 Path of Fire Announce Landing Page
Guild Wars 2 Path of Fire Announce Landing Page
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Guild Wars 2 Path of Fire Game Launcher
Guild Wars 2 Path of Fire Game Launcher
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Roller Beetle Racing Campaign
Roller Beetle Racing Campaign
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Guild Wars 2 T-shirt Designs
Guild Wars 2 T-shirt Designs
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Living World Infographic
Living World Infographic
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Guild Wars 2 Anniversary Infographic
Guild Wars 2 Anniversary Infographic
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ArenaNet University Hoodie
ArenaNet University Hoodie
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Living World Story Social Teaser
Living World Story Social Teaser
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GW2 Friendships Landing Page
GW2 Friendships Landing Page
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Living World Season 3 Announce Promo
Living World Season 3 Announce Promo
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GW2 World Championship Branding
GW2 World Championship Branding
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World Championship Announce Promo
World Championship Announce Promo
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Heart of Thorns Retail Branding
Heart of Thorns Retail Branding
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Heart of Thorns Launch Web Campaign
Heart of Thorns Launch Web Campaign
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PaxEast Signage & Booth Production
PaxEast Signage & Booth Production
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PaxEast Signage & Booth Production
PaxEast Signage & Booth Production
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Super Adventure Festival Event Page
Super Adventure Festival Event Page
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GW2 Pro League Brand Development
GW2 Pro League Brand Development
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GW2 Pro League Website
GW2 Pro League Website
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Pro League Season 1 Finals Event
Pro League Season 1 Finals Event
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World Tournament Series Fight Promo
World Tournament Series Fight Promo
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ESL WTS Championship Event Rendering
ESL WTS Championship Event Rendering
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ESL WTS Championship Event, Cologne
ESL WTS Championship Event, Cologne
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World Tournament Series Jersey's
World Tournament Series Jersey's
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HoT Rezzed Booth Art
HoT Rezzed Booth Art
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HoT Rezzed Booth Art
HoT Rezzed Booth Art
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GW2 Online Manual
GW2 Online Manual
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Play for Free Landing Page
Play for Free Landing Page
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Play for Free Registration Page
Play for Free Registration Page
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GW2 Holiday Hoodie
GW2 Holiday Hoodie
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GW2 Infographic
GW2 Infographic
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GameReactor HoT Promo Cover
GameReactor HoT Promo Cover
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LED Partner Program Trophy
LED Partner Program Trophy
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HoT In-game Purchase Flow
HoT In-game Purchase Flow
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HoT In-game GEM Purchase Flow
HoT In-game GEM Purchase Flow
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Wishkah River Distillery Branding
Wishkah River Distillery Branding
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Wishkah River Vodka & Gin Bottles
Wishkah River Vodka & Gin Bottles
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TaxCut Software Packaging
TaxCut Software Packaging
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Tacoma Art Museum Endowment Campaign
Tacoma Art Museum Endowment Campaign
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Tacoma Art Museum Letterhead
Tacoma Art Museum Letterhead
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Institute for Systems Biology AR
Institute for Systems Biology AR
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Vail Resorts Ad Campaign Pitch
Vail Resorts Ad Campaign Pitch
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Vail Youth Print Ad
Vail Youth Print Ad
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Vail Fall Print Ad
Vail Fall Print Ad
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Logicalis Interactive Sales Tool
Logicalis Interactive Sales Tool
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Logicalis Direct Mail Campaign
Logicalis Direct Mail Campaign
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ISB Swedish Brain Cancer Campaign
ISB Swedish Brain Cancer Campaign
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Willows Run Mens Club Website
Willows Run Mens Club Website
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Franciscan Health Systems Website
Franciscan Health Systems Website
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Microsoft Evolving Enterprise Portal
Microsoft Evolving Enterprise Portal
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GoDutch Website
GoDutch Website
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Microsoft OEM Landing Page Templates
Microsoft OEM Landing Page Templates
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Microsoft OEM Print Ad Templates
Microsoft OEM Print Ad Templates
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Microsoft HR Board Game
Microsoft HR Board Game
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Windows 7 Piracy Facts Playing Card
Windows 7 Piracy Facts Playing Card
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Team Parkinson's 2007 & 2008 Jersey
Team Parkinson's 2007 & 2008 Jersey
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Capstone Wireless Solutions Logo
Capstone Wireless Solutions Logo
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ABOUT ME

After 10 years in the creative agency world I decided to mix things up and give the gaming industry a try in hopes of finding new creative challenges that would test my design skills and help me grow into a stronger, more well-rounded designer and art director. ArenaNet and Wizards of the Coasts has finely tuned my design aesthetic while helping me grow as a strategic creative marketer in the gaming industry. Providing me with an additional arsenal of tools to help me make smarter design decisions. 

Over the last 4 1/2 years I helped lead ArenaNet’s marketing design efforts to elevate and modernize their product brands to increase their presence in the AAA game space. This included a vast variety of both retail print and web marketing materials. Distributing world-wide, I have become accustomed to designing for localization in four languages as well as adhering to rating standards for ESRB, PEGI, and USK. To maintain brand consistency across all marketing outlets, I was responsible for setting the overall tone for our products to ensure they meet studio and industry expectations as well as creating visual assets and providing art direction to our numerous vendors and partners. While driving art collaboration between various internal teams such as, concept art, cinematics, game directors, marketing managers, and web development to deliver a cohesive brand that can be seen in and out
of game. 

Currently I lead the development, planning, process, creative testing and execution for Wizards of the Coast Digital Marketing User Acquisition campaigns. I collaborate with brand managers, game directors , UA managers and data analyst to try and find new ways to help elevate our digital performance marketing media by utilizing creative A/B testing and analysis. 

For my past experience please visit my 

  • LinkedIn - Black Circle