Creative Lead
MARKETING
ART DIRECTOR
With over 15 years of agency and in-house experience I bring seasoned instincts and a creative vision to every project I take on. With a hands-on collaborative approach and a passion for creating beautiful award-winning designs, I make a strong addition to any creative and technical team. Having the fortune to call the Pacific Northwest my home I am constantly finding myself getting lost in my surroundings and looking for inspiration in natural design elements.
SERVICES
+ ADVERTISING CAMPAIGNS
+ BRAND DEVELOPMENT
+ lOGO DEVELOPMENT
+ DIRECT MAIL CAMPAIGNS
+ ENVIRONMENT DESIGN
+ PACKAGE DESIGN
+ STYLE GUIDES
+ APPAREL DESIGN
+ RETAIL & POS DESIGN
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WEB
+ USER INTERFACE DESIGN
+ USER EXPERIENCE DESIGN
+ IN-GAME UI DESIGN
+ EMAIL CAMPAIGNS
+ DIGITAL AD CAMPAIGNS
+ SOCIAL MEDIA CAMPAIGNS
+ AFTER EFFECTS ANIMATIONS
+ POWERPOINT PRESENTATIONS
+ HTML 5 INTERACTIVE ADS
DISCIPLINES
CLIENTS
+ VISUAL PRINT/ WEB DESIGN
+ ART DIRECTION
(DESIGN,VIDEO, PHOTO, BRAND)
+ DIGITAL ART &
PHOTO MANIPULATION
+ PERFORMANCE MARKETING/ UA
+ BRAND STRATEGY
+ WIRE FRAMING/ PROTOTYPING
+ MERCHANDISE DESIGN
+ lIVESTREAM/ VIDEO GRAPHICS
+ ARENANET
+ MICROSOFT
+ VAIL RESORTS
+ H&R BLOCK TAXCUT
+ TACOMA ART MUSEUM
+ FRANCISCAN HEALTH SYSTEMS
+ INSITITUTE FOR
SYSTEMS BIOLOGY
+ WISHKAH RIVER DISTILLERY
+ WIZARDS OF THE COASTS
+ AND MORE
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FEATURED PROJECT:
ArenaNet Website Redesign
One of my favorite projects presented to me while at ArenaNet was the redesign of our game studio's website. Successfully launching in fall of 2018, I was tasked to lead the creative concept direction, execution and production. Our small talented team consisted of myself as our primary creative, a web product owner, producer, developer, and marketing mangers. Our new, innovative, modern website delighted our fans as within minutes of launching they created a Reddit thread to rave about the new design.
AWARDS:
Webby Award Nominee- Honoree for best motion graphics and nominee for best employment website
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CSS Design Awards Special Kudos 2018
PORTFOLIO
ABOUT ME
After 10 years in the creative agency world I decided to mix things up and give the gaming industry a try in hopes of finding new creative challenges that would test my design skills and help me grow into a stronger, more well-rounded designer and art director. ArenaNet and Wizards of the Coasts has finely tuned my design aesthetic while helping me grow as a strategic creative marketer in the gaming industry. Providing me with an additional arsenal of tools to help me make smarter design decisions.
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Over the last 4 1/2 years I helped lead ArenaNet’s marketing design efforts to elevate and modernize their product brands to increase their presence in the AAA game space. This included a vast variety of both retail print and web marketing materials. Distributing world-wide, I have become accustomed to designing for localization in four languages as well as adhering to rating standards for ESRB, PEGI, and USK. To maintain brand consistency across all marketing outlets, I was responsible for setting the overall tone for our products to ensure they meet studio and industry expectations as well as creating visual assets and providing art direction to our numerous vendors and partners. While driving art collaboration between various internal teams such as, concept art, cinematics, game directors, marketing managers, and web development to deliver a cohesive brand that can be seen in and out
of game.
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Currently I lead the development, planning, process, creative testing and execution for Wizards of the Coast Digital Marketing User Acquisition campaigns. I collaborate with brand managers, game directors , UA managers and data analyst to try and find new ways to help elevate our digital performance marketing media by utilizing creative A/B testing and analysis.
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For my past experience please visit my